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Advertiser FAQ's

Browse frequently asked questions

  1. How much does an advertisement cost?
  2. How can I start advertising?
  3. Can I talk to someone to discuss advertising?
  4. What category should I list my business under?
  5. What location should I list my business under?
  6. Why can't I log in?
  7. Can I change/edit my advertisement and other business information?
  8. What is smallbusiness[HQ]'s privacy policy?
  9. Why should I advertise with smallbusiness[HQ] ?
  10. How can I pay for my advertisement?
  11. How long will my ad be published for?
  12. Can I see what my ad will look like before it goes live?
  13. At what stage do I have to pay for my ad?
  14. How can I upgrade my advertisement ?
  15. I have finished creating my advertisement but it is not live yet?
  16. How do you protect the security of my credit card details?
  17. How do I edit my account details?
  18. How do I complete a Draft advertisement?
  19. My ad is expired or about to expire, can I renew it?
  20. How do I get my listing to appear at the top of the search results categories I'm appearing in?
  21. What is your advertisers cancellation policy?

  1. How much does an advertisement cost?

    smallbusiness[HQ] offers an affordable range of advertising options. Our specialised business directory offers 4 alternative listing products:

    • Starter Pack: $19.95 per month (+GST) on our Monthly payment plan, or $199 (+GST) paid upfront for 12 months.   The Starter Pack delivers a display listing advertisement appearing in 1 category in a location of your choice detailing your company name, contact details, website link and brief business description. Click here for more information and to view an example.
    • Advantage: $49 per month (+GST) on our Monthly payment plan, or $499 (+GST) paid upfront for 12 months.  Advantage listings appear 2nd in Directory search results and in up to 3 categories of your choice.  Advertisers also receive far greater brand exposure with their logo incorporated into their listing as well as their own dedicated Business Profile Page which provides more comprehensive information about their business.
    • Premium:  $59 per month (+GST) on our Monthly payment plan, or $599 (+GST) paid upfront for 12 months. Premium listings appear 1st in Directory search results and in up to 5 categories of your choice. Premium offers all the benefits of an Advantage listing coupled with the ability to publish additional content (incl. product and service reviews, press releases etc) and promote special offers.Click here for more information and to view an example.
    • Premium Plus Listing: Premium Plus offers all the benefits of a Premium listing, coupled with the ultimate branding package. Premium Plus gives advertisers the ability to build category leadership with their logo appearing at the top of the search results for their chosen category and location. Click here for more information and to view an example.  Talk to one of our sales consultants now on 1300 665 768 to discuss how Premium Plus can assist your business.

    Other Advertising Opportunities: smallbusiness[HQ] offers advertisers a range of other exciting advertising opportunities to engage with small business owners and entrepreneurs. These include:

    • Hot Offers - Prominent homepage placement used to promote attractive offers or communicate the launch of new products or services.
    • Banners & Sponsorship - From large format ads to targeted sponsorship placement, we can deliver an effective advertising schedule.
    • Newsletter campaigns - contribute to our smallbusiness[HQ] newsletter service.
    • Brand-driven content - provide brand leadership through compelling small business content targeted at your customer base.

    Please call one of our sales consultants on 1300 665 768 to discuss any of these opportunities.

  1. How can I start advertising?

    You can create, publish and manage your directory listing right away with our simple online ad creation platform. Remember, you can go back and change/edit your advertisement at any time or update your listing with new information as it becomes available. Our platform also allows you to save a draft of your advertisement at any stage for completion at a later time. Click here to create an online ad now.

    Alternatively, you can call one of our sales consultants on 1300 665 768 to discuss your advertising needs in more detail. You can also contact us via our online contact form and one of our sales consultants will call you back at a convenient time.

  1. Can I talk to someone to discuss advertising?

    Yes. You can call one of our sales consultants on 1300 665 768 to discuss your advertising needs in more detail. Our business hours are 8:30am-5pm Monday to Friday.

    Alternatively, you can contact us via our online contact form and one of our sales consultants will call you back at a convenient time.

  1. What category should I list my business under?

    Choose the Categories from our directory that are most relevant to your business operations. Selecting the most relevant categories will ensure that the most relevant and qualified customers view your directory listing.

    Click here to view a complete list of smallbusiness[HQ] Categories

    Starter Pack advertisers can select 1 Category. Advantage advertisers can select up to 3 separate Categories. Premium advertisers can select up to 5 separate Categories. Please call one of our sales consultants on 1300 665 768 if you wish to list in more than 5 of our directory Categories.

  1. What location should I list my business under?

    Choose the geographic region that your business is located in and/or the main location that your business services. We will be rolling our service out nationally over the coming months.

    Advertisers can select 1 Location and as many sub-locations as they wish within that Location.  

  1. Why can't I log in?

    If you are having trouble logging in, check that you are using the correct email address and password. For a password reminder, please click here and enter your email address in the form provided. We will then send your password reminder to the email address that you nominated when you registered.

    Remember that the password field is case sensitive - so you will need to enter your password using upper or lower case keys exactly as you did when you registered. Check that you do not have the "Caps Lock" key on your keyboard  turned on by mistake.

    If you are still having problems logging on, then please send us an email via email or call us on 1300 665 768.

    To change your password: Once you are logged-in, go to "Account Details", click on "Change Password", then follow the simple steps.

  1. Can I change/edit my existing advertisement and other business information?

    Advertisers can go back and change their advertisement, business information and contact details at any time, and as many times as they wish. Once you are logged-in, simply go to "Ad Details", and select "Edit Ad" from the Actions menu for the advertisement you wish to edit/change.

    Premium advertisers can also update and refresh their Business Profile Page at any time by uploading new Featured Products and Services as well as Recent Company News. Once you are logged-in, simply go to "Ad Details", select "Upload Articles & Video" from the Actions menu and follow the simple steps.

  1. What is smallbusiness[HQ]'s privacy policy?

    We care about your privacy and we are committed to processing, storing and treating your personal information with the highest standards of fair information practices. To view our full privacy policy, please click here.

  1. Why should I advertise with smallbusiness[HQ] ?

    We deliver a targeted audience of motivated small business customers in search of specialised products and services, directly to advertisers.  We are the essential online destination for Australian small businesses and entrepreneurs.

    Our unique business directory pinpoints the needs of small business, delivering fast, accurate information on demand and one-click contact with you, the advertiser. Put simply, we match ready-to-buy small business customers with the most relevant products, services and resources for their needs.

    This means we can deliver high quality prospects who have a real and immediate appetite for your products and services as well as ongoing opportunities for brand exposure to attract new business.

    And the small business dollar is big online:

    - Internet penetration within small business now exceeds 90% (Sensis: e-Business Report August 2007)
    - 97% of all private sector firms in Australia are small businesses (ABS: 2001)
    - 79% of business research begins with a search engine (Outsell: 2006)
    - 64% of business users utilise search engines to research B2B purchases (Enquiro: 2006)

  1. How can I pay for my advertisement?

    You can pay online via credit card or, if you prefer, you can choose to pay via cheque or Electronic Bank Transfer (EFT). Monthly payment plans can only be paid for via credit card. We accept all major credit cards (Visa, Mastercard, & Amex ). Remember, choosing to pay online via credit card allows us to approve your payment immediately and publish your directory listing quickly. We have partnered with SecurePay to provide a secure payment gateway for all credit card transactions on our site. Your advertisement will only be published on smallbusiness[HQ] once we have received your payment. It is the businesses responsibility to cancel the advertisment with staff at First Point Media either by telephone or email at least 2 days PRIOR to the completion of the 30day FREE TRIAL period. Failure to notify First Point Media will result in the first monthly credit card payment being processed.  This listing is based on a monthly payment, however may be cancelled providing First Point Media have the cancellation request from the business by email at least 2 days PRIOR to the date of payment.  

  1. How long will my ad be published for?

    The start date of your ad is the day on which your payment is processed. Once logged-on, existing advertisers can view the publication time remaining for any current  advertisement in "Ad Details". Runtime refers to the period of time that your Live advertisements are published on our website. The start date refers to the day your advertisement was first published on the website. The Finish date refers to the last day your ad will appear on our website unless you renew. 

    Annual - Paid Upfront advertisers will have their advertisement published on our site for 12 months.

  1. Can I see what my ad will look like before it goes live?

    You can preview your advertisement at any time while you are creating,editing or upgrading an advertisement. Simply click on the "Preview Ad" button on the bottom of each page.

  1. At what stage do I have to pay for my ad?

    You will only be asked to pay for your ad once you have finished creating your ad listing and previewed and approved it for publication in our Directory.

    If you are paying online, we will accept all major credit cards. Remember, choosing a credit card allows us to approve your payment immediately. If you prefer, you can choose to pay for your ad by cheque or Electronic Bank Transfer. Remember, your advertisement will only go live on our site once we have received your payment.

  1. How can I upgrade my advertisement ?

    Existing advertisers with one or more live directory listings can enjoy the benefits of a higher profile in our directory by Upgrading their advertisement (eg an Advantage advertiser can upgrade to a Premium listing). To upgrade your directory listing, once you have logged on, go to "Ad Details" and select the "Upgrade Ad" option from the Actions menu for each advertisement you wish to upgrade then follow the prompts to change your 'Ad Type' and upgrade your ad listing.  Advertisers wanting to upgrade to a Premium Plus package can talk to one of our sales consultants on 1300 665 768.

  1. I have finished creating my advertisement but it is not live yet?

    'Live' refers to advertisements which are currently active and published on our website. A directory listing is published live on our website once an advertiser has completed the advertisement, paid for the ad listing and it has been approved for publication by us. Directory listings may take up to 48 hours to be approved for publication in our Directory.

  1. How do you protect the security of my credit card details?

    smallbusiness[HQ] have partnered with SecurePay to provide a secure payment gateway for all credit card transactions on our site. SecurePay uses an industry standard 128-bit Secure Sockets Layer (SSL) encryption technology to protect your personal and credit card details. This technology prevents your details from being read when they are transmitted over the internet.

  1. How do I edit my account details?

    As a registered advertiser, you can change your account details at any time. Once logged on, go to  "Account Details", click the "Edit Account Details" button and make your changes. Once you have changed or updated your details, click Save to update your account details.

  1. How do I complete a Draft advertisement?

    Once logged-on, advertisers can complete a draft advertisement by going to "Ad Details"  and selecting the "Complete Draft Ad" option from the Actions menu for the relevant advertisement.  Remember, you will need to complete all steps, and your advertisement will only go live on our site once we have received your payment.

  1. My ad is expired or about to expire, can I renew it?

    Yes. You can republish an advertisement that has expired or is about to expire by renewing your advertisement online. To renew an ad, once you're logged on, select "Renew Ad" from the Actions menu for each advertisement you wish to renew and following the prompts to renew your listing.

    Directory listings can be renewed from 2 months prior to their runtime finish date.

20. How do I get my listing to appear at the top of the search results categories I'm appearing in?

    Listings are displayed showing Premium advertisers first, followed by Advantage advertisers and then Starter Pack advertisers. Listings are rotated with each refresh, giving no one advertiser an advantage.

    Those clients who are on a Premium Plus package have the added benefit of having their logo appear at the top of each page in their chosen category and location. Logos are rotated with each refresh, giving no one advertiser an advantage.

    21. What is your advertisers’ cancellation policy?

    When you complete our online registration process or have provided a verbal media order confirmation with one of our Sales Consultants, you have entered into a contractual agreement. We are more than happy to provide you with this order confirmation if required. The basis of that advertising agreement is not cancellable. We do understand that business circumstances can change and for that reason will enable early cancellation of your agreement on consideration of your position. A contract termination charge of $99.00 inc GST will be offered.