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Marketing & Sales
Browse Resources for Marketing and Sales
Loyal customers buy more, more regularly and they frequently recommend your business to others. Here are a few pointers for increasing customer loyalty to guarantee repeat business....More
A marketing plan is essential for any business, as it attempts to compete and build market share. It requires you to look into your business and evaluate your core competencies and your business goals and performance. You must also analyse the competitive environment, know your customers and develop strategies for building a sustainable competitive advantage. A marketing plan must be aligned to the business goals and support the business plan. This useful marketing plan checklist enables you to build a strategy for long term competitive advantage....More
Here we give tips on how to get your website at the top of search engine rankings. Topics covered include the purpose of a home page, how to improve your ranking in search engine search results and keywords. We’ve also included links to internet marketing experts listed in our business directory who can help make your site a search engine magnet....More
The business of selling is crucial to the success of many small businesses. If you get it right, selling can be one of the most rewarding tasks you'll undertake as a business owner. Here are our top 10 tips for effective selling. Use them as a guide to enhancing your sales techniques, giving your prospective customers every reason to say, ‘Yes’....More
Lots of small business owners (and not so small!) seem to think that the customer is merely an interference. But how can you get your customers all pumped up and ready to do business with you again? This article has some tips on exactly how you can get a ‘Wow!” response and show how it can positively impact your bottom line....More
There are some things that need to be included in every website. Here we give 10 tips on how to create a better website for your business. Topics covered include navigation, elements to include on your website and technical issues to consider....More
Websites have the ability to facilitate business – they can generate leads, customers can purchase your products online and you can use your website to engage in regular communication with your contacts. Here we discuss how you can gather site visitors' information so you can easily communicate with them....More
Online advertising is a relatively cost-effective method for attracting your target audience to your promotions. One of the biggest determining factors of successful online advertising is the landing pages that are connected to your ads. Here we outline that basics of landing pages and how you can get great results from your online advertising....More
The key to getting visitors to stay longer on your site is to give them access to something valuable. This can include educational tools, detailed information on your products and past work and even entertainment. Here we outline tactics you can use to get people to spend more time on your website....More
Most businesses spend a large percentage of their profits on promoting their business online and offline to their customers. However, many of these businesses are missing out on the full benefit of their marketing activities because they are not integrating the offline activities with their online presence. Here we outline how to integrate your online and offline marketing to best generate results for your business....More
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